Thank you for using your voice, thank you for holding us accountable, and thank you for allowing us to be better.
-Tim Reid, CEO of Experience Regina pic.twitter.com/VdS4NyYop3
— Experience Regina (@ExpRegina) March 19, 2023
An attempt to rebrand Regina backfired with some people calling Experience Regina’s slogans misogynistic. Tourism Regina rebranded Experience Regina with slogans like “Let’s make Regina sexy,” and “Show us your Regina.”
The new approach was found humorous by some, but many people called for an end to it. Experience Regina has since removed the slogans.
Right now, every city in Canada is trying to fill its restaurants, hotels, and venues. The tourism industry has always been a competitive element for any community. Locally, we see it.
Experience Regina wanted a good conversation starter. Their marking idea didn’t fly and so they decided to pull back the reins. But it sure got attention, and you know what they say about any publicity….
Tourism organisation for Regina, Canada, apologises after claims its advertising campaign "sexualised" the city https://t.co/eRBfNtERH6
— BBC News (World) (@BBCWorld) March 21, 2023
Town apologizes for ‘sexualizing’ tourism ads: ‘Show us your Regina’ https://t.co/sq8uNLwSp8 pic.twitter.com/l6APuxiC9r
— New York Post (@nypost) March 21, 2023
