There’s been a surge of social media interest in a new Toronto Blue Jays commercial created by Josh Shiaman, a senior feature producer at TSN, using text-to-video AI generation!
“But the results weren’t great….”
AI-generated content has terrifying implications for many professions, including the one I am in. At the same time, it’s been a handy tool for many in the media/marketing profession (Like Josh Shiaman at TSN) to experiment and try new ways to generate branding content. With results like this? AI-created content is striking up a different kind of fear in the hearts, minds and souls…..
To describe the progression of my reaction to the video below is something like…
“oh okay…….oh okay?….oh…dear god no why?!
“What’s coming out of their ears?!”
“and that LOGO!”
Tried using Text-to-Video AI to generate a @BlueJays commercial and it…um…did not go well….🫤 pic.twitter.com/p3tzH9euUc
— Josh Shiaman (@JoshShiaman) June 8, 2023
I just wanted to show happy kids eating hot dogs at a ballgame. It went sideways.
— Josh Shiaman (@JoshShiaman) June 8, 2023
